For Standard Version
You can do this by editing image.png which is located in /img folder.
Alternatively, you may use custom marker add-ons for customized markers based on category https://codecanyon.net/item/super-store-finder-custom-markers-addon/6503100
For Mega Locator Theme (View Theme)
You can do it via settings page for global markers or upload individual map marker at add/edit page.
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